We Customize Your Strategy

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A comprehensive SEO strategy is personalized. It means that, while we can use certain methods across a large number of our clients, the tactics involved with the execution are completely different. When you approach seOverflow about handling your project, you’ll enjoy a personalized process designed to do three things:

Discover your needs
Determine your assets
Establish your goals

Every comprehensive SEO strategy involves two main criteria: on-page optimization and off-page optimization, better known as link building. This is where it gets fun.

On-page Optimization

The on-page optimization period includes all research, planning and implementation. Anything and everything that can be controlled ON your website is evaluated and adjusted to achieve your goals. Critical on-page optimization components include spiderability, accessibility, title and meta tags, image optimization, keyword prominence and more.

Learn more about our on-page optimization services

Off-page Optimization

(Link Building)

While you could consider on-page optimization to be the cookies, link building is the kitchen. It keeps everything cooking once we’ve set your website up for SEO success. It’s the process of getting other websites to link to your optimized site in order to obtain higher search engine rankings and/or direct referrals. Each link to the site can be thought of as a “popularity vote,” which makes your website look better to the search engines and thus, raises your rankings.

But like any good chef will tell you – it’s not how many ingredients you put in the cookies – it’s the quality. And it’s the same with links. All are not created equal and we work to get you the right links for the right pages from the right websites. Remember, effective links are cultivated over time.