Aaron Slusky

Aaron Slusky

Paid Search Specialist

Aaron's passion for Internet marketing began in 2003, as the 5th hire at an e-commerce start-up that only spent its advertising dollars on e-marketing efforts. This sparked quite an interest in the power of Internet marketing and his curiosity for the field began to grow. Wearing many hats, Aaron was able to gain a strong perspective on the successes and challenges of a growing e-commerce company and gained valuable knowledge of SEO and PPC.

Since then, Aaron has run his own Internet marketing business and has worked for a downtown interactive agency prior to arriving at seOverflow. His skills include PPC management and optimization, SEO, analytics and reporting, client management, and project strategy.

His favorite PPC problem to solve: Testing different messaging within ad copy and landing pages and finding the best combination to drive up CTR and conversions.

If Aaron could be an animal, he would be...the fearless honey badger.

Random Fact About Aaron: In college, Aaron was a Zamboni driver for a couple years. He still considers this his favorite job of all time,vbut he tells us seOverflow is gaining ground.

What would Aaron like to see as an Olympic sport? Ultimate frisbee.

Favorite Blogs: Search Engine Watch, Search Engine Land, Search Engine Journal, SEOmoz, and PPC Hero.

Schooling: Aaron graduated from the University of Colorado at Boulder, with a Bachelor of Science Degree in Business Administration.

Recent Posts by Aaron Slusky

PPC Reporting

October 10th, 2011

The great thing about PPC is every dollar of your investment in this particular channel can be accounted for and clients can be provided with a clear picture of their overall ROI. The most important step of any PPC campaign is the client discovery and strategy phase. Creating realistic goals based on your client’s needs

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