Billy Overin
Director of Paid Search
Billy leads seOverflow's Paid Search team. He loves digging through a client's account and finding their keyword sweet spots - the "zen spots" where a client's return grows exponentially. Prior to coming on board at seOverflow, Billy honed his search advertising skills within such organizations as Google, Doubleclick, Razorfish, and The Booyah Agency.
Outside of work (when he's not dodging cars on the back of his bike), Billy enjoys hiking, snowboarding, thumb wrestling, and rock/paper/scissors.
Stuff: U.S. Navy Corpsman – 6 years. Bachelors Degree – National University of San Diego, Information Technology (minor in Business).
If he could be an animal, he would be a… Peregrine falcon.
Funniest thing his dog has ever done He stole cookies left on the table while I was gone from my place. He took each cookie one by one and buried them around the apartment.
Favorite slang phrase Man-upBilly Overin
Google Boost … more like Google Vomit
January 25th, 2011How best to summarize our experience with Google Boost? Don’t use it if you have any concept what-so-ever of how to use PPC.
One of our clients recently had the opportunity to add Google Boost to their account. The results were dismal (to say the least).
Read MoreDigital Marketing Goals
July 19th, 2010Our goal at seOverflow is to provide our clients with the best digital marketing campaigns that provide proven results. Whether our clients goals are leads, Cost-Per-Acquisition or Return-On-Ad-Spend – we are consistently making adjustments to messaging, bid opportunities, and/or landing page content revisions to make sure that our clients are constantly receiving the best value
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