seOverflow Blog
Digital Marketing Goals
July 19th, 2010Our goal at seOverlow is to provide our clients with the best digital marketing campaigns that provide proven results. Whether our clients goals are leads, Cost-Per-Acquisition or Return-On-Ad-Spend – we are consistently making adjustments to messaging, bid opportunities, and/or landing page content revisions to make sure that our clients are constantly receiving the best value for our services.
Moving? Make Sure You Take Your Directory Listings with You (and How to Organize Them)
July 17th, 2010If you’re a company that targets local markets, local searches are the creamer and Splenda in your coffee. Mike and the guys have expounded quite clearly enough about the importance of local search to businesses, Mary has written on how data confusion can affect your rankings in Google Places, and Alex has written a tutorial about how to change your listing in Yahoo Local.
Most of the time, when companies DIY their SEO, they see an opportunity to get listed in a directory somewhere and snap it up, key in their details, then promptly forget about it. You may not realize it but those major directories’ data get picked up by the smaller directories, and that’s one of the ways your presence on the internet spreads.
So you’ve got your company name, address, phone and fax numbers, and website listed in the directory. You probably put in information on the services your company offers, coupons and promos, and if you’re a good company, your clients and friends who found you on the directory wrote a testimonial about their experience with you.
Let’s say you decided to change your phone number or relocated to a different office. You moved but your listing in some of the directories didn’t. You probably changed your Yahoo Local listing but forgot about the rest or couldn’t remember how you ever got there in the first place. Without your login details and the specific site where you registered/listed your company, that listing is going to be mighty hard to trace. Like it or not, however, you’re going to have to track it down and update it with your new address and/or phone number. It’ll be tedious, and difficult, but oh so worth it.
So how do you remember all that data? Start with your basic Excel spreadsheet and always keep your data up-to-date. Every time you add your listing somewhere, note it down – URL, username and password, email address you used, etc. Think of this as your little black book of links. You might also want to take advantage of internet technology and use Google Docs, or save your data up in the clouds like we do. Whichever way you decide to go, keeping your data organized is key. Think of it this way – if you’re the one maintaining the books in your company and you forget to post transactions in your accounting journal for say, three months, you’re going to have a difficult time remembering them, tracing them, and balancing the books.
Too busy to be bothered with doing the dirty stuff? That’s one of the reasons we’re here. Call us and we’ll do that and much more for you.
seOverflow Partners with Localeze and Universal Business Listing
July 16th, 2010Our Local Search experts here at seOverflow strongly believe that any confusion about your core business data that the Search Engines have has the potential to harm your ranking in Google Places (formerly Google Maps). Since you must rank well in Places to gain a coveted spot in the Local 7 Pack, it directly impacts whether your listing can appear there, as well.
You may need to take many small steps to do a thorough job of standardizing your data across the web. However, whether there is confusion about your data or not, there are two easy action items that we recommend all local businesses accomplish to help them in Local Search:
- Submit your business information to Localeze
- Submit your business information to Universal Business Listing
seOverflow A Finalist for Denver’s Fastest Growing Companies List
July 16th, 2010seOverflow was a top 10 finalist in our revenue tier for Denver’s 2010 Fastest Growing Companies list published by the Denver Business Journal. Congratulations to all the finalists and of course the winners. It is such an honor to be recognized in this elite group. Another great experience was being part of the “pocket of optimism” at the awards breakfast yesterday.
Of other interest there was at least one marketing company as a finalist in each of the five revenue tiers except one. In our tier there was 2 search related companies, 1 social media company, 2 agencies with a specialty in interactive, and 1 web design company. That I think speaks volumes about our industry and the state of our economy. I hope in addition to the marketing companies in the next few years we will see more and more alternative energy companies as finalists and winners on the list.
Thank you very much to all of our clients, partners, and vendors who have helped us grow and grow so fast. We owe it all to you!
Never Run Out of Press Release Ideas Again
June 28th, 2010Press releases can be a great way to get some more visibility into your site, but it can be tough trying to come up with press release content when nothing exciting is going on. If you have absolutely no news to share about your company or even one of your employees, the next place to search is Google News. Nothing happening in your industry? I find that hard to believe, but I guess it could happen. Actually in my case I’m working with a client that provides practically zero input into their marketing strategy, so I have to make do.
So what should you do now? Read More
