seOverflow Blog

Looking for an SEO job in Denver, here is a job description for our most recent opening:

About seOverflow

seOverflow is an interactive marketing firm specializing in providing outsourced search engine optimization and pay per click management services to web designers, marketing consultants, SEO companies, and directly to businesses. Our services include search engine optimization, keyword research, site audit reports, pay per click campaigns, viral marketing campaigns, content distribution and website analytics. Our full range of interactive marketing solutions has helped our clients produce positive results including increasing website traffic, improving website usability, and converting more visitors into customers.

Job Description
seOverflow seeks an organic search engine optimization specialist to join our expert internet marketing staff. This position will focus mainly on on-page optimization including keyword research, site architecture recommendations and implementation, optimization of content, and other related activities.

Job Responsibilities

- Understand each client’s business model, culture, organization and objectives.

- Develop target keyword lists.

- Perform competitive analysis.

- Analyze website architecture, content, linking and other factors to identify issues and opportunities for SEO.

-Implement on-page optimization tactics by editing HTML on client sites.

- Provide detailed, written recommendations to clients to improve website architecture, content, linking and other factors to improve SEO positions for target keywords.

- Work flexibly with clients based on their needs, which may involve team-oriented, development approaches as well as traditional document deliverables.

- Continually work with clients to assist with implementation of recommended changes, answer questions, develop SEO strategies, review planed projects for SEO factors, run and analyze reports, and other tasks that will drive ongoing improvement in client SEO positions.

- Monitor and research industry trends related to SEO to continually improve knowledge and skills, and communicate new ideas and trends to clients and co-workers.

-Write and assemble custom monthly reports for clients.

Qualifications

- 2+ years of SEO experience

- Confident with technical skills including html, css and some javascript.

- Track record of analyzing SEO issues and opportunities, and providing and implementing recommendations to improve ranking positions.

- Knowledge of SEO techniques and factors that drive long term success, and awareness of “black hat” or other techniques that might damage customer success.

- Knowledge of technical aspects of SEO, including HTML, CSS, JavaScript, HTTP, URL structures, keyword analysis, content optimization, search engine spiders, indexes and algorithms, website session management, and other factors that can impact SEO.

- Excellent oral and written communication skills.

- Ability to be self directed, highly motivated and have fun while working hard in a startup environment.

Ian Mcanerin

Engines have script that use the following factors

• Country level tld
• IP Address
• Link Analysis

Be careful of where you host your site especially if you are using a dot com.

If you have a .ca and a .com for example, the display URL will revert to the strongest domain in regards to links.

When translating, tone down English marketing copy into ’soul-less’ doc about what you want to say. Then translate that doc. Next, have that doc rewritten by native copywriter. Lastly you can re translate to double check.

Mike Belasco from seOverflow will be attending the 2008 SMX Advanced Conference this week in Seattle. Look for live coverage from a few sessions at the event on this blog. If you are at SMX and would like to say hello please do!

Roger Monti - .edu Link Hunting

• Look for Industry Heavy weights
• Look for Charitable Opportunities

.edus are not special, but typically they are authoritative and high quality

The Negatives of .edu’s

• not well linked to
• link pages maybe link fests
• non-expert pages are where most links are located

Commands to find .edu links pointing into industry heavyweights

linkdomain:example.com site:*.edu “bookmarks”

You can also use

bookmarks
links
favorite sites
your product or service

————————————————————–

Jay Young

Places to get links

• Directories
• BOTW
• Yahoo
• DMOZ (buy off a DMOZ editor)
• Joe Ant
• Blog Catalog

Non-profit Sponsorships

• arguably editorial
• tax deductible
• good neighborhoods

Other Techniques

• Join the SEOcialists
• Digg, Reddit, Stumble

Brokers

• using brokers still works(smaller brokers)
• blog advertisers
• specialty brokers (build pre-sell pages)

Link Bait

do it - call Rand, ok to be immoral

BUY LINKS!!!

• vary anchor text
• be natural
• vital for competitive campaigns
• use co-citation

Darker Methods that Work

• comment spam (manual)
• trackback spam (don’t forget to turn engine off)
• recip link ( not to pages with recip pages)
• Three ways

Outside the Box

• widgets
• templates(sites and blogs, myspace)
• contests
• content trades

Other Tips

• hire bartenders
• avoid sites with hidden links
• modertation

————————————————-
Stephan Spencer

go for the higher power links (80/20) rule

tons of other good stuff - he speaks really fast and I’ll have to review the slides and post the notes later

build link spiders (tools), start with Google Directory

register for Wordcamp,Lockergnome ($25.00) get link on attendees page
cloak affiliate links (like Amazon)