Download your copy here:

Google Maps Local Business Listing Quality Guidelines Checklist

The basic concept of this SEO metrics tool is to provide an easy to understand snapshot of how big your market is, and percentage of the market share you have captured. The tools also provides a quick way to identify places where working on improving your SEO may have biggest bang for your buck.

Here are a couple of reports generated from the SEO Dashboard tool with a description of each (click to enlarge):

The TASMReach is the home page for the client (Total Available Search Market™ TASM™). It shows the percent of TASM reached as well as the current search volume for each term. Mousing over a term in the table highlights it on the chart.

The GoogleRankings uses the same technology to display the results, but you’re looking at rankings instead of reach. All 5 of the major U.S. search engines are tracked.

The SEOProgressReport compares the results from any two dates in the system, with the bar graph at the top representing gains and losses. Highlighting a bar in the bar graph displays the search term associated with that result.

The KeywordTrending report give you an overview of gains and losses for the current date, with the keywords linking to a 5-week tracking of rankings, so you can see if the trend is moving up or down. Weekly rankings for any term can fluctuate, based on factors such as the 19 different Google data centers in the U.S., where the Googlebot is in the indexing, etc. So, you need to be able to see a slice of the history to see if you have an anomaly or a problem.

The SummaryComparison chart is a great tool for showing management progress over time, but summarized into total terms in each ranking category. This helps keep the reporting at a high level. All the detail is available through the system, but it’s hard for someone not familiar with SEO or the work in progress to utilize granular information.

Here is a short video RefreshWeb put together which demonstrates the SEO Dashboard tool:

Currently the SEO Dashboard is sold bundled with SEO consultation services and is geared more towards marketers than SEOs. I’ve spoken with RefreshWeb about future releases and a white label-able non bundled version is in the works. If you would be interested in this I would encourage you to contact RefreshWeb and let them know.

And now the moment you’ve all been waiting for…. the winners of our fabulous door prizes are:

2 nights in our Breckenridge condo (from seOverflow): Kelley Poturalski, Active UX

A brand-new laptop (from EnsoCMS): Dana Jessup, Ariete Consulting

In case you missed our presentation, or would like a copy for your notes. here you go!

Last but not least, photos from the event!

Check out the party details here for more information.

Our very own Mike Belasco has been recognized by the online marketing community, and his 7-part blog series titled “Google Analytics For Local Search” has been nominated as a SEMMY Finalist in the Analytics category!

To view the finalists and cast your vote, visit the Analytics – 2010 Finalists page, or click the logo below.

The not-for-profit mini conference features 2 identical four hour sessions – one in the morning and another in the afternoon. Attendees will learn how the Search Engines work and how to effectively market their own local businesses online. Here’s the full agenda.

Google is partnering with the workshop and sending representatives from the Google Local Listing center to help out. Costs are being kept very low through the volunteer efforts of the presenters and through the support of local Spokane sponsors.The regular price is $129, but you can use this code when you register online to save $50: bowling2010 .

If the event is a success, it will be replicated in other cities, so please contact us if you’d like to see Local University come to your area, too.