Gaelle (@cofrenchy) from Virtual Words and Mike (@belasco) from seOverflow presented “Optimizing Websites for Global ROI” to the BMA Colorado breakfast round table group on Thursday Sept 24, 2009. The presentation went well and everyone seemed to gain some knowledge on how to explore and execute an international website strategy. Topics covered included translation, cultural adaptation, identifying international opportunities, international SEO, and more. Our presentation slides are below. Thanks again to BMA and all of our attendees.
seOverflow Blog
Optimizing Web sites for Global ROI – International SEO
Optimize Websites For Global ROI
View more presentations from Mike Belasco.









Mike and Gaelle were excellent together! Fabulous presentation. You both shared information that will definitely help our clients. Or let me rephrase that, we will be sending our clients with cross-culture website needs your way!
Mike and Gaelle
let me add a little incomplete list of tips that are very useful when planning an International SEO campaign:
http://www.seobloom.com/article/111/international-seo-and-geolocation-top-10-factors/
and an article that explain (in a funny way) why international localisation is important:
http://www.seobloom.com/article/156/italian-pasta-pride-and-international-localisation/
well done!