International SEO - SMX Advanced 2008
Ian Mcanerin
Engines have script that use the following factors
- Country level tld
- IP Address
- Link Analysis
Be careful of where you host your site especially if you are using a dot com.
If you have a .ca and a .com for example, the display URL will revert to the strongest domain in regards to links.
When translating, tone down English marketing copy into ’soul-less’ doc about what you want to say. Then translate that doc. Next, have that doc rewritten by native copywriter. Lastly you can re translate to double check.
Tags: smx, smxadvanced2008
