SMX Advanced 2008 - Blow Your Mind Link Building Techniques
Roger Monti - .edu Link Hunting
- Look for Industry Heavy weights
- Look for Charitable Opportunities
.edus are not special, but typically they are authoritative and high quality
The Negatives of .edu’s
- not well linked to
- link pages maybe link fests
- non-expert pages are where most links are located
Commands to find .edu links pointing into industry heavyweights
linkdomain:example.com site:*.edu “bookmarks”
You can also use
bookmarks
links
favorite sites
your product or service
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Jay Young
Places to get links
- Directories
- BOTW
- Yahoo
- DMOZ (buy off a DMOZ editor)
- Joe Ant
- Blog Catalog
Non-profit Sponsorships
- arguably editorial
- tax deductible
- good neighborhoods
Other Techniques
- Join the SEOcialists
- Digg, Reddit, Stumble
Brokers
- using brokers still works(smaller brokers)
- blog advertisers
- specialty brokers (build pre-sell pages)
Link Bait
do it - call Rand, ok to be immoral
BUY LINKS!!!
- vary anchor text
- be natural
- vital for competitive campaigns
- use co-citation
Darker Methods that Work
- comment spam (manual)
- trackback spam (don’t forget to turn engine off)
- recip link ( not to pages with recip pages)
- Three ways
Outside the Box
- widgets
- templates(sites and blogs, myspace)
- contests
- content trades
Other Tips
- hire bartenders
- avoid sites with hidden links
- modertation
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Stephan Spencer
go for the higher power links (80/20) rule
tons of other good stuff - he speaks really fast and I’ll have to review the slides and post the notes later
build link spiders (tools), start with Google Directory
register for Wordcamp,Lockergnome ($25.00) get link on attendees page
cloak affiliate links (like Amazon)
Tags: smxadvanced2008
