Archives for: Call Tracking
You need call tracking if any significant portion of your leads or sales come in via the phone. Don’t fly blind when we can help you get the conversion data you need to make wise online marketing decisions for your business.
Tracking phone calls from your website can give you excellent insight into not only the success of your campaigns in terms of generating the calls, but also customer insights such as frequently asked questions, compliments! There are several different tools on the marketing ranging from a “roll your own” type call tracking solution to enterprise
During the SMX Toronto conference I asked former Googler Vanessa Fox and technical SEO Jonathan Hochman about a recent point made by my good buddy Chris Silver Smith regarding the issue that phone call tracking on a website maybe considered cloaking. The unanimous response was that since we are showing the same content to a
Don’t use call tracking in your Internet Yellow Pages listings. It causes confusion about your core data which can harm your rankings for local searches. Read more about why you should just say no to IYP call tracking here.
So you wanna track phone calls eh? Easy enough my friend. There are some excellent call tracking platforms out in the world including IfByPhone, Mongoose Metrics, VoiceStar and more. We’ve researched a ton of them and while they all had their upsides, each had a downside as well that was hard for either seOverflow or