Here are our slides from today’s webinar sponsored by SEMPDX and Corvent. Please leave any additional questions in the comments and we will try to answer shortly. The presentation with audio is also available below the slides.
Also here is a link if you would like to download Mary’s “bonus” presentation on tactical Local Search Engine Optimzation strategies.
Lastly don’t forget about our 7 part series on Google Analytics for local search (in progress) which starts here.




I really enjoyed the webinar today!
While attempting to create my new Advanced Segment in GA, I repeated get the error message, “Missing expression for comparison” and cannot create the segment. I have gone over the instructions several times and I’m sure I’m missing something silly. Any suggestions?
Can you send a screen shot of your segment to mike at seoverflow.com? I’ll take a look at it for you.
Great webinar! Do you know how Google knows where I’m located when I surf? In other words, how does it assign me to Eugene if I don’t include Eugene when searching? Same with Region.
Thanks!
They can tell your location based on your IP address. This is not 100% accurate but works for the most part. Also if you are signed into your Google account they may place you according the address you submitted.