When people think of blogs or bloggers in regards to SEO and link building, most people think about a powerful, active blog that has text links back to the main website and its deep pages. Or maybe they think about building a social network of bloggers in certain niches that they can go to with news, products, or promotions and get links from those bloggers. A small (yet fun) part of the blog game is actually getting out there and reading blogs relevant to your subject matter, then posting comments on them.
How does this help my link building efforts, you say? Well I’m glad you asked! Assuming that you have a plug in on your computer that alerts you when links are no-followed (if you don’t get the FireFox extension and thank me later), browse blogs about whatever subject matter is relevant to your current link building project. There are plenty of blogs out there that allow followed links in the comments. Notice that on many blogs the text of the commenters’ names is actually a link to another website. Yes, free text links right there on someone else’s blog! Now before you go all comment crazy, I am NOT advocating that you spam these do follow blogs. That’s bad bull and can get your comments deleted and probably make you a few new enemies. What I AM advocating, however, is doing your due diligence to find blogs that are relevant and that you will actually sustain a presence in. Blogs that you actually want to read and can contribute to the discussion with valuable information and interaction.
Do this and you will be welcomed into that “community” with open arms. So when posting your comment, in the “Name” box, (if that will turn into the text link) type one of your keywords or keyword phrases. For example, if you own a website that sells widgets specific to North Dakota, you might want your name (and text link) to be “North Dakota Widgets”. And obviously don’t forget to fill in the URL field- but you knew that, right? Viola- you just built a keyword rich text link back to your website. So get out there and do some reading, do some learning, and do some commenting. Just don’t do any spamming, or I’ll get ya.
A safe and happy holiday season to you and yours from seOverflow- your SEO outsourcing partners.
